Search Engine Marketing.....

So... Search Engine Marketing(SEM), is basically using search engines such as google/yahoo for example, as a way of marketing your company. There are two ways in which you can use SEM to get a positive outcome. These are:-
- Search Engine Optimisation
- Paid or Sponsored Links

Search Engine Optimisation(SEO) is basically a method for ranking web pages based on their importatnce/ relevance to the search that has been entered into the search bar. There are ways in which companies can ensure that they fall into the top rankings on sites such as google and yahoo. These methods include putting key words or phrases on the page and include a title tag on every page of the site. This method of marketing is completely free and the ranks are based on the information provided on the websites,


The sponsored links are basically there to entice viewers away from the organic links(developed through SEO). The organisations that use this method have to pay for where there ad is placed on the page. They pay a certain amount to the search engine for every time that someone clicks on the link and is directed to the page, they pay per click. The only downside to this is that people may click on your link but you may not gain from this. For instance, if you didnt like someone you could just keep clicking on their link and cost them loads of money!!

Learning outcome:- Design a realy clever website to make sure that you rank top in google.... or spend a fortune on sponsored links and have people who dont like you click on them all day long!!!


Some tips from the experts.